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Discover Truly Delicious Coffee

What does “delicious coffee” mean to you? TYPICA defines a delicious coffee as having uniqueness, freshness, transparency, and a story behind it – In other words, a coffee that’s in season and maintains the clear identity of the producer.

TYPICA GUIDE introduces you to people who roast such delicious coffees. Behind every cup of coffee is the effort of countless people working in the farms. Roasters have a vital role to play; they are the last ones in the chain to pass the baton of deliciousness to the coffee drinker. We decided to launch TYPICA GUIDE to shine a light on their work and connect them with as many coffee drinkers as possible.

TYPICA GUIDE is not created by anonymous inspectors, but by a worldwide community of coffee lovers, including coffee producers, roasters, and consumers.

TYPICA GUIDE invites you to a world of new possibilities that opens up when you discover a truly delicious coffee.

How it works >

3-Star Roaster

TYPICA GUIDE 2025 Final Round

On Sunday, September 28, 2025, during OKAGESAMA COFFEE EXPO 2025,
we will hold the Final Round of TYPICA GUIDE.

2-Star Roasters will take the stage for presentations and brewing demonstrations,
after which Special Guests and event attendees will decide which roaster to recommend as a 3-Star Roaster.

Our Special Guests include coffee enthusiasts from across a range of fields, as well as coffee producers.
Recommendations will be based on the following criteria: vision, original inspiration, passion, joy, sustainability, growth potential, and sincerity.

Be part of the excitement even from the comfort of your home, as we bring the event to you live on the official TYPICA YouTube channel.

TYPICA GUIDE Final Round at EXPO 2025

Date: Sunday, September 28, 2025
Time: 12:30-17:00
Venue: WASSE (EXPO Exhibition Center) at Expo 2025 Osaka, Kansai, Japan
Address: Yumeshima, Konohana-ku, Osaka-shi, Osaka, Japan

This year, TYPICA will host OKAGESAMA COFFEE EXPO 2025 at the Expo 2025 Osaka, Kansai, Japan, an event where visitors can experience the sustainability vision TYPICA is working to realize. As part of the program, we will also hold TYPICA GUIDE 2025 at the venue.
For this year’s TYPICA GUIDE, nominated TYPICA-Starred Roasters will each host a booth within the Expo grounds to serve coffee to visitors! We hope this will be a special two-day opportunity for roasters to connect with coffee lovers from Japan and around the world, on one of the most anticipated stages in the global spotlight.
For access information, please visit the official Expo 2025 Osaka, Kansai, Japan website.
Due to the limited number of seats, reservations are accepted on a first-come, first-served basis.
Walk-in visitors may still be able to find a seat on the day of the event, but those who register in advance will be given priority for seats closer to the stage.

Application Form

TYPICA GUIDE 2024

TYPICA GUIDE 2024 Recap:
A Platform for Nurturing Individuality, Not A Competition

On March 20, 2024, coffee lovers in Japan gathered at Tokyo Portcity Takeshiba for the final round of “TYPICA GUIDE,” a service dedicated to helping all coffee enthusiasts discover truly delicious coffee. After the event, COFFEEMAN good from Aomori, northern Japan, emerged as this year’s 3-Star Roaster.
The final round featured…

Read the full article

2-Star Roaster

TYPICA’s professionals selected the roasters they most wanted to recommend in each region, based on their presentations.

  • Hokkaido・Tohoku/Aomori
    COFFEEMAN good
    Nominated as 3-Star Roaster in TYPICA GUIDE 2024, COFFEEMAN good pursues the mission of building a world-class coffee culture from Aomori. Their activities go beyond selecting high-quality green beans, extending to working directly with producers to shape the future of coffee production. Currently sourcing up to 300 kilograms of green beans from a single producer, they aim to increase that volume to over one ton within three years. In 2024, they offered more than 15 different coffees from Bolivia and Peru alone.
    Store Information
  • Kanto/Tokyo
    SOW COFFEE ROASTERS
    Formerly a barista at Starbucks, the founder of SOW COFFEE ROASTERS became a roaster out of a desire to uncover the secret behind why people fall in love with coffee. Guided by the belief that roasting is not about adding flavor but about expressing something beyond the raw material, they continue to experiment in pursuit of creating cups full of surprise. At the same time, they are deepening partnerships with producers while working toward building restaurants where people can enjoy delicious coffee even 100 years from now.
  • Kanto/Tokyo
    HONO
    As a roaster, HONO has witnessed a remarkable rise in the quality of coffee for everyday consumers, so much so that people can now enjoy at home what was once exclusive to specialty cafés. Driven by the joy of creating a new coffee culture alongside everyone in the supply chain, from producers to consumers, HONO pursues excellence in their craft every day.
    Store Information
  • Kanto/Tokyo
    LUSH-COFFEE Roaster&Laboratory
    Opened in Tokyo in 2021, LUSH-COFFEE Roaster & Laboratory is Japan’s first coffee shop specializing in East Timor. The founder’s formative experience came as a teenager, traveling to East Timor twice and visiting coffee origins. Witnessing the producers’ effort and ingenuity sparked the desire to share their value with consumers. With a commitment to supporting East Timor’s coffee industry, they continue to explore how coffee can enrich the lives of both producers and consumers.
    Store Information
  • Chubu/Aichi
    Little Flower Coffee
    Little Flower Coffee is a specialty blend shop established in 2022 in Seto, Aichi Prefecture, a city famed for its pottery. Aiming to be an entry point to the joy and flavor of specialty coffee, they focus not only on selling coffee but also on proposing ways to enjoy it in everyday life. By sharing the passion of producers and everyone involved, they strive to spread coffee culture, even if only little by little.
    Store Information
  • Kansai/Osaka
    Encore! Coffee Roastery
    Encore! Coffee Roastery is a family-run micro-roaster built on the concept of “Sweet to the Core.” Its origins trace back to hand-pan roasting in the family kitchen, where the warmth of time spent together inspired the business. Drawing on their own lived experience with social welfare, they serve coffee with the hope that it can provide comfort, connection, and a sense of belonging.
  • Chugoku/Hiroshima
    LOUPE COFFEE STAND
    Nominated as 2-Star Roaster in TYPICA GUIDE 2024, LOUPE COFFEE STAND has made major strides over the past year, opening two new shops equipped with roasting machines and café spaces. Their in-house barista school now counts 26 students. By training people to serve coffee you would want to drink every day and creating spaces where coffee can be enjoyed, they are contributing to the sustainability of coffee.
    Store Information
  • Shikoku/Kochi
    Soychi Mameten
    Kuroshio Coffee was founded in 2023 in response to the reality that most coffee shops in Kochi Prefecture are run as sole proprietorships, leaving baristas with few paths for employment or growth. The business now hires ambitious young baristas and cultivates an environment where they can challenge themselves and grow together. In the summer of 2025, it hosted the prefecture’s first pour-over competition. Believing that “even small efforts will one day be recognized if driven by passion,” Soychi Mameten continues to push forward with energy and determination.
  • Kyushu・Okinawa/Kumamoto
    JUNCTION COFFEE ROASTERS
    Nominated as 2-Star Roaster in TYPICA GUIDE 2024, JUNCTION COFFEE ROASTERS traces its roots back to the founder’s time studying in Australia during his twenties, which sparked his interest in the coffee industry. After returning to his hometown in Japan, he established the roastery in 2021. With “expanding employment” as a guiding principle, the business has steadily grown in scale. In addition to visiting coffee origins every year, starting in 2025 he has also participated in coffee events and exhibitions across Asia, bringing those insights back to his shops.
    Store Information

1-Star Roaster

These nominations are based on the recommendations of TYPICA Community Managers.

Special Guests

Special Nominators consist of coffee producers, roasters, and coffee lovers in various fields from around the world.
They also cast their vote during the Final Round.

  • Business

    Bing Chomprasob

    Chief Representative Officer for Japan at the World Economic Forum
    Bing Chomprasob leads the World Economic Forum’s engagement with government, business, academia and civil society in Japan. He is responsible for shaping Japan’s contributions to regional and global agendas. He previously served as Deputy Head for Regional Agenda, Asia Pacific at the World Economic Forum, where he managed the Forum’s relationships with governments and public institutions across the Asia Pacific region, including ASEAN, and led global education and skills initiatives. He previously worked with international development organisations such as USAID and the JPMorgan Chase Foundation, focusing on education, workforce development, and sustainability. He holds a Master’s degree from the London School of Economics and a Bachelor’s degree from the University of California, Irvine.
  • Coffee

    Yoshinori Uda

    CEO/President of OGAWA COFFEE CO., LTD.
    Yoshinori Uda oversees OGAWA COFFEE CO., LTD., OGAWA COFFEE CREATES CO., LTD., and Ogawa Coffee USA, Inc. Based in Boston, he travels to coffee origins around the world as a buyer. As a barista trainer, he has mentored two World Barista Champions. He also serves as Executive Producer for the flagship stores “OGAWA COFFEE LABORATORY Sakurashinmachi / Shimokitazawa / Azabudai” and “Ogawa Coffee Sakaimachi Nishiki Shop.”
  • Media

    Taisuke Watanabe

    Deputy Editor-in-Chief, BRUTUS
    Taisuke Watanabe joined MAGAZINE HOUSE CO., LTD. and has been part of the BRUTUS editorial team since 2003. During his tenure, he oversaw two coffee feature issues in 2007 and 2012. In 2013, he contributed to the launch of &Premium before returning to BRUTUS in 2022. Most recently, he led the coffee feature issue published in autumn 2024.
  • Entertainment

    Yurina Kumai

    TV personality, Model
    Yurina Kumai debuted in 2004 as a member of the idol group Berryz Kobo (Hello! Project). She performed at the 58th NHK Kohaku Uta Gassen (Annual Red and White Song Festival), won the New Artist Award at the Asia Song Festival, and built a wide following through concerts both in Japan and overseas. Since Berryz Kobo went on hiatus, she has appeared regularly on programs such as TBS’s Osama no Brunch and tvk’s Kanaful TV, Kanagawa Prefecture’s public information program. In addition to her television work, she has also modeled in shows for brands including GIORGIO ARMANI and TAE ASHIDA.
  • Entertainment

    Shimon Okura

    TV personality, Model
    Born on March 16, 1992, and originally from Kyoto Prefecture, Shimon Okura began his career after being scouted in Omotesando as an amateur model. He went on to appear in various fashion magazines before expanding into entertainment programs and serving as an MC at events nationwide. Now 33, he announced the launch of his own talent agency in October 2022, followed the next day by his marriage to fellow TV personality Michopa. In April 2025, his first self-titled program, Kyokura Shimon, began airing on KBS Kyoto.
  • TYPICA Partner Producers

    Leon Christianakis

    Acacia Hills
    Leon Christianakis is the founder of Acacia Hills, a single-estate coffee farm located in northern Tanzania on the slopes of Kilimanjaro. Together with the neighboring Tembo Tembo estate, he manages two farms cultivating a wide range of varieties, from the native Kent to SL28, Pacamara, and Geisha. He is one of the most highly regarded producers within the TYPICA network.
  • TYPICA Partner Producers

    Fikri Raihan Hakim

    Java Frinsa Estate
    Java Frinsa Estate is a family-run farm located in Java, Indonesia. Beyond coffee farming, the estate has built a model that sustains the environment and local livelihoods in tandem with the community. These efforts, which go beyond conventional coffee production, have continued to evolve through its partnership with TYPICA, now in its fifth year.
  • TYPICA Partner Producers

    Biniyam Aklilu

    Gujoo Trading
    In the 1960s, Biniyam Aklilu’s grandfather established the first private washing station in Guji, which later grew into the major company Nardos. Striking out on his own, Biniyam founded Gujoo Trading in 2018. While honoring traditional processing methods, he carefully refines each step to produce beautiful clean cups that showcase the region’s terroir.
  • TYPICA Partner Producers

    Nayra Qata

    Juan Boyan Guarachi
    Nayra Qata is a dry mill located in La Paz, Bolivia. Its founder, Juan Boyan Guarachi, entered the coffee industry at 16 and spent 22 years with Agricafe, one of Bolivia’s leading producers, before establishing Nayra Qata in 2019. The name means “to be the first” in Aymara. The mill processes and manages coffee from small-scale producers, bringing it to the international market. As one of the few channels connecting smallholders to buyers in Bolivia, Nayra Qata is expanding the reach of high-quality microlots through careful processing and a commitment to integrity.

About TYPICA

TYPICA is a direct-trade platform connecting producers and roasters, with the vision of making delicious coffee sustainable. Based in Japan, South Korea, Taiwan, the Netherlands, and the US, it links producers in 44 countries with roasters in 67.

Go to the official website