How it works

1-Star Roaster

1-Star Roasters are recommended by TYPICA’s community managers based on a comprehensive review of factors such as alignment with TYPICA’s vision and purchase history.

To be determined on September 12, 2025
2-Star Roaster

From among the 1-Star Roasters, candidates submit a presentation video and coffee beans for further evaluation. Coffee professionals within TYPICA then select the 2-Star Roasters, with the QC team verifying the quality of the coffee.

This year, we are expanding the number of recommendations to shine a spotlight on more roasters. From each region, at least one roaster will be recommended, and every roaster deemed worthy of 2-Stars will be included.

To be determined on September 12
3-Star Roaster

TYPICA GUIDE 2025
Final Round

To be announced on September 28, 2025 at WASSE (EXPO Exhibition Center) at Expo 2025 Osaka, Kansai, Japan

On Sunday, September 28, 2025, during OKAGESAMA COFFEE EXPO 2025,
we will hold the Final Round of TYPICA GUIDE.

2-Star Roasters will take the stage for presentations and brewing demonstrations,
after which Special Guests and event attendees will decide which roaster to recommend as a 3-Star Roaster.

Our Special Guests include coffee enthusiasts from across a range of fields, as well as coffee producers.
Recommendations will be based on the following criteria: vision, original inspiration, passion, joy, sustainability, growth potential, and sincerity.

TYPICA GUIDE 2024

TYPICA GUIDE 2024 Recap:
A Platform for Nurturing Individuality, Not A Competition

On March 20, 2024, coffee lovers in Japan gathered at Tokyo Portcity Takeshiba for the final round of “TYPICA GUIDE,” a service dedicated to helping all coffee enthusiasts discover truly delicious coffee. After the event, COFFEEMAN good from Aomori, northern Japan, emerged as this year’s 3-Star Roaster.
The final round featured…

Read the full article

Special Guests

Special Nominators consist of coffee producers, roasters, and coffee lovers in various fields from around the world.
They also cast their vote during the Final Round.

  • Business

    Bing Chomprasob

    Chief Representative Officer for Japan at the World Economic Forum
    Bing Chomprasob leads the World Economic Forum’s engagement with government, business, academia and civil society in Japan. He is responsible for shaping Japan’s contributions to regional and global agendas. He previously served as Deputy Head for Regional Agenda, Asia Pacific at the World Economic Forum, where he managed the Forum’s relationships with governments and public institutions across the Asia Pacific region, including ASEAN, and led global education and skills initiatives. He previously worked with international development organisations such as USAID and the JPMorgan Chase Foundation, focusing on education, workforce development, and sustainability. He holds a Master’s degree from the London School of Economics and a Bachelor’s degree from the University of California, Irvine.
  • Coffee

    Yoshinori Uda

    CEO/President of OGAWA COFFEE CO., LTD.
    Yoshinori Uda oversees OGAWA COFFEE CO., LTD., OGAWA COFFEE CREATES CO., LTD., and Ogawa Coffee USA, Inc. Based in Boston, he travels to coffee origins around the world as a buyer. As a barista trainer, he has mentored two World Barista Champions. He also serves as Executive Producer for the flagship stores “OGAWA COFFEE LABORATORY Sakurashinmachi / Shimokitazawa / Azabudai” and “Ogawa Coffee Sakaimachi Nishiki Shop.”
  • Media

    Taisuke Watanabe

    Deputy Editor-in-Chief, BRUTUS
    Taisuke Watanabe joined MAGAZINE HOUSE CO., LTD. and has been part of the BRUTUS editorial team since 2003. During his tenure, he oversaw two coffee feature issues in 2007 and 2012. In 2013, he contributed to the launch of &Premium before returning to BRUTUS in 2022. Most recently, he led the coffee feature issue published in autumn 2024.
  • Entertainment

    Yurina Kumai

    TV personality, Model
    Yurina Kumai debuted in 2004 as a member of the idol group Berryz Kobo (Hello! Project). She performed at the 58th NHK Kohaku Uta Gassen (Annual Red and White Song Festival), won the New Artist Award at the Asia Song Festival, and built a wide following through concerts both in Japan and overseas. Since Berryz Kobo went on hiatus, she has appeared regularly on programs such as TBS’s Osama no Brunch and tvk’s Kanaful TV, Kanagawa Prefecture’s public information program. In addition to her television work, she has also modeled in shows for brands including GIORGIO ARMANI and TAE ASHIDA.
  • Entertainment

    Shimon Okura

    TV personality, Model
    Born on March 16, 1992, and originally from Kyoto Prefecture, Shimon Okura began his career after being scouted in Omotesando as an amateur model. He went on to appear in various fashion magazines before expanding into entertainment programs and serving as an MC at events nationwide. Now 33, he announced the launch of his own talent agency in October 2022, followed the next day by his marriage to fellow TV personality Michopa. In April 2025, his first self-titled program, Kyokura Shimon, began airing on KBS Kyoto.
  • TYPICA Partner Producers

    Leon Christianakis

    Acacia Hills
    Leon Christianakis is the founder of Acacia Hills, a single-estate coffee farm located in northern Tanzania on the slopes of Kilimanjaro. Together with the neighboring Tembo Tembo estate, he manages two farms cultivating a wide range of varieties, from the native Kent to SL28, Pacamara, and Geisha. He is one of the most highly regarded producers within the TYPICA network.
  • TYPICA Partner Producers

    Fikri Raihan Hakim

    Java Frinsa Estate
    Java Frinsa Estate is a family-run farm located in Java, Indonesia. Beyond coffee farming, the estate has built a model that sustains the environment and local livelihoods in tandem with the community. These efforts, which go beyond conventional coffee production, have continued to evolve through its partnership with TYPICA, now in its fifth year.
  • TYPICA Partner Producers

    Biniyam Aklilu

    Gujoo Trading
    In the 1960s, Biniyam Aklilu’s grandfather established the first private washing station in Guji, which later grew into the major company Nardos. Striking out on his own, Biniyam founded Gujoo Trading in 2018. While honoring traditional processing methods, he carefully refines each step to produce beautiful clean cups that showcase the region’s terroir.
  • TYPICA Partner Producers

    Nayra Qata

    Juan Boyan Guarachi
    Nayra Qata is a dry mill located in La Paz, Bolivia. Its founder, Juan Boyan Guarachi, entered the coffee industry at 16 and spent 22 years with Agricafe, one of Bolivia’s leading producers, before establishing Nayra Qata in 2019. The name means “to be the first” in Aymara. The mill processes and manages coffee from small-scale producers, bringing it to the international market. As one of the few channels connecting smallholders to buyers in Bolivia, Nayra Qata is expanding the reach of high-quality microlots through careful processing and a commitment to integrity.

About TYPICA

TYPICA is a direct-trade platform connecting producers and roasters, with the vision of making delicious coffee sustainable. Based in Japan, South Korea, Taiwan, the Netherlands, and the US, it links producers in 44 countries with roasters in 67.

Go to the official website