How it works

1-Star Roaster

TYPICA’s community managers visit roasteries and experience the quality of their coffees and customer service as well as the overall ambience of the space. The community managers pick roasteries whom they want to recommend on behalf of TYPICA.

January 8, 2024 Decision
2-Star Roaster

Special Nominators pick one roastery in each of the 7 areas below, based on roasters’ presentations.
TYPICA’s Quality Control team checks the quality of the nominees’ coffee.

Areas: Hokkaido/Tohoku, Kanto, Chubu, Kansai, Chugoku, Shikoku, Kyushu/Okinawa
  • ・One-star roasters are asked to send a video of their presentation in which they share their stories.
  • ・Special Nominators consist of prominent coffee lovers from various fields, coffee roasters, and coffee producers around the world.
  • ・Special Nominators make their picks based on such criteria as roasters’ ambitions, how they started out in coffee, what they are passionate about, how entertaining they are, and their efforts toward sustainability.
March 1, 2024 Decision
3-Star Roaster

TYPICA GUIDE 2024
Final Round

To be announced on March 20, 2024

Join us for a showcase of coffee craftsmanship at the TYPICA GUIDE Final Round, set to take place at Tokyo Port City Takeshiba Port Hall on March 20, 2024.
This event will spotlight seven 2-Star Roasters, nominated from various regions across Japan, who will demonstrate their skills through presentations and live brewing sessions on stage.
Attendees will have the unique opportunity to cast their vote for their favorite roaster. The event promises an exciting experience with the presence of not just special guests but also coffee producers and roasters.

※Be part of the excitement even from the comfort of your home, as we bring the event to you live on the official TYPICA YouTube channel.

Live-streaming

TYPICA GUIDE is created by all the coffee lovers. Join online voting for the Final Round and make your pick for the three-star roaster.

*Details will be announced on this website at a later date.

TYPICA GUIDE 2023

Special Guests

Special Nominators consist of coffee producers, roasters, and coffee lovers in various fields from around the world.
They also cast their vote during the Final Round.

  • Business

    Tsunekazu Ishihara

    President & CEO of The Pokémon Company
    Tsunekazu Ishihara is a game producer and creator, as well as the founder of Creatures Inc. and the Chairman of the POKÉMON with YOU Foundation. His career in the gaming industry began with the production of “Pokémon Red & Green” in 1996, marking the start of his ongoing involvement in the creation of every Pokémon video game title to date. Currently serving at The Pokémon Company as the President and CEO, Mr. Ishihara oversees the production and brand management of a diverse portfolio, including video games, card games, multimedia content, and applications.

    Awards:
    -13th Multimedia Grand Prix 1998: MMCA Special Award
    -13th AMD Award: Meritorious Service Award
    -CEDEC AWARDS 2011: Special Award
    -Japan Game Awards 2011: Minister of Economy, Trade and Industry Award
    -Japan Innovator Award 2016: Soft Power Award
    -The Japan Game Awards 2017: Minister of Economy, Trade and Industry Award (Pokémon GO)
    -2019 Institute of Environmental Art and Design: Institute Grand Prize
  • Environment

    Akira Sakano

    Representative Director of Zero Waste Japan
    Director/Co-representative of Green innovation
    Director & Chief Sustainability Officer of ECOMMIT
    Akira Sakano, formerly at the helm of the nonprofit Zero Waste Academy, played a pivotal role in shaping the waste management policies of Kamikatsu Town in southwestern Japan, a small village that made the first Zero Waste Declaration in Japan. Her efforts have significantly advanced waste reduction initiatives both within Japan and on the global stage. Her leadership extended to co-chairing the 2019 World Economic Forum Annual Meeting, commonly known as the Davos Meeting. Since 2020, she has been instrumental in developing a blueprint for a circular society through Zero Waste Japan. In 2021, she launched the Green Innovator Academy, an initiative aimed at nurturing leaders capable of driving societal change towards decarbonization. Her commitment to sustainability led to her appointment as Chief Sustainability Officer at ECOMMIT in 2023.
  • Media

    Hiromi Sogo

    Editor-in-Chief at Hearst Fujingaho
    Specially Appointed Professor at Shinshu University
    Hiromi Sogo embarked on her career with Fujingaho (currently known as Hearst Fujingaho) in 1986, assuming the role of editor-in-chief for both “mc Sister” and “25ans” before leaving the company in 1999. She played a pivotal role in launching “Vogue Nippon” (now “Vogue Japan”) and made a return to “25ans” as its editor-in-chief in 2006. She also led the creation of “Richesse” in 2012, where she continues to serve as editor-in-chief. By 2016, she had ascended to the position of Editorial Director within the Luxury Media Group.
    Throughout her career, she has been a steadfast advocate for charity, spearheading book series and annual events that foster reader participation in philanthropy, and promoting the sense of joy derived from contributing to charitable causes. Since 2023, she has served as Head of Editorial Content of Richesse & Esquire’s The Big Black Book, in tandem with her role as a specially appointed professor at Shinshu University. In January 2024, she established Office H.SOGOH.
  • Public entertainment

    Ai Takahashi

    Actor, Model
    A native of Fukui, central Japan, Ai Takahashi is best known for her ten-year tenure with the iconic idol group Morning Musume, where she rose to become the sixth leader and also led the Hello! Project. After leaving the group, she transitioned into acting, gracing stages in musicals, theater, and dramas. Beyond acting, Ms. Takahashi has carved out a successful career in modeling, frequently appearing in fashion and beauty magazines. She continues to broaden her creative endeavors, collaborating with fashion brands to produce items that showcase her distinctive style and even launching her own brand. Since 2011, she has served as the Fukui Brand Ambassador, promoting her hometown.
  • Fashion

    Kanako Sakai

    Designer and CEO of KANAKO SAKAI
    Kanako Sakai honed her skills with designer brands across New York and Japan before going independent. She launched her namesake brand KANAKO SAKAI in the Spring/Summer 2022 season. Her collections uniquely reinterpret and reconstruct traditional Japanese artisanal techniques while aiming to honor heritage and advance culture. She received the esteemed JFW NEXT BRAND AWARD in 2023, which she celebrated with her debut runway show in Tokyo.
  • Coffee

    Teresa Costa

    Co-founder of The Coffee Quest Brasil
    Drawing on her expertise gained at the Brazil Specialty Coffee Association, Teresa Costa, alongside her husband Gabriel, co-founded The Coffee Quest Brasil in 2019. In her multifaceted role as manager, Chief Financial Officer, and Q Grader, she is at the forefront of quality control and fostering relationships with producers. While initially concentrating on exporting to European and American markets, she has, in the last two years, expanded her horizons by partnering with TYPICA. Through this collaboration, she has successfully conducted two offerings in Japan, steadily increasing her fan base.
  • Coffee

    Ayane Yamada

    Co-founder of TYPICA
    Yamada is a co-founder of TYPICA. She is in charge of communication with coffee producers and quality control. After falling in love with coffee when she was a university student, she aspired to work closely with coffee origins. She co-founded TYPICA after accumulating experience as a roaster and working at a coffee start-up.
    Recipient of Forbes JAPAN’s “Top 20 Entrepreneurs in Japan” in 2023.

About TYPICA

TYPICA is an online platform connecting coffee producers and roasters around the world to directly trade green coffee.

Headquartered in Japan, South Korea, Taiwan and Europe, we have around 3,000 registered roasters. This year, we plan to offer coffee from 32 countries. Our purpose is to improve the sustainability of delicious coffee. We are cultivating a new world of coffee with all the coffee lovers.

Go to the official website